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Roasting fine coffee is

a passion an obsession a commitment

We acquired that passion by spending many hours at home trying to roast the perfect bean and to sustain the ability to bring out the best in every bean. Now, this passion has turned into an obsession and we MUST share it with you. Each of Rubicon Coffee’s roasts is like ‘crossing the Rubicon’, where once the bean is roasted to that perfect place for that particular roast, a limit has passed where we can’t go back. That roast is committed. Once you try our coffee you, too, will have crossed the Rubicon and won’t want to go back to that other coffee.

Rubicon’s coffee beans are sourced from a variety of small farmers who practice sustainable farming methods. We believe in fair trade and the protection of the environment, worldwide.  We believe you will thoroughly enjoy our single origin coffee and our blends. Let us know how much you love our beans!


Why Rubicon?

The word Rubicon comes from the Latin word Rubico comes from the adjective rubeus, meaning “red.” The river was so named because its waters are colored red by iron deposits in the riverbed.

During the Roman Republic, the Rubicon marked the boundary between the Roman province of Cisalpine Gaul and Italy proper, controlled directly by Rome and its socii (allies), to the south. On the north-western side, the border was marked by the river Arno, a much wider and more important waterway, which flows westward from the Apennine Mountains (the Arno and the Rubicon rise not far from each other) into the Tyrrhenian Sea.

Julius Caesar paused on the banks of the Rubicon. In 49 BC, perhaps on January 10, Julius Caesar led a single legion, Legio XIII Gemina, south over the Rubicon from Cisalpine Gaul to Italy to make his way to Rome.

Crossing the Rubicon

According to Suetonius, Caesar uttered the famous phrase alea iacta est (“the die is cast”) upon crossing the Rubicon, signifying that his action was irreversible. The phrase “crossing the Rubicon” is now used to refer to committing irrevocably to a grave course of action, similar to the modern phrase “passing the point of no return.”

After Caesar’s crossing, the Rubicon was a geographical feature of note until about 42 BC, when Octavian merged the Province of Cisalpine Gaul into Italia and the river ceased to be the extreme northern border of Italy. The decision robbed the Rubicon of its importance, and the name gradually disappeared from the local toponymy.

During the first centuries of the Middle Ages, the Rubicon, like other small rivers of the region, often changed its course. During the fourteenth and fifteenth centuries, hydraulic works were built to prevent other floods and to regulate streams like the Rubicon.


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